Savvy Sellers Use CGI Property Videos

https://clearvisionmedia.co.uk/savvy-sellers-use-cgi-property-videos/

CGI & 3D Animated Property Videos

First and foremost, for those readers who are not familiar with what a CGI (computer generated image) is or what a 3D animated property video would look like, here is a short example: http://tiny.cc/hzk3dy 

Why use CGI’s or 3 Animation in a property video?

Property videos with CGI’s and animated floor plans enthral and engage viewers.  If your marketing isn’t visually alluring, selling a home or property development is likely to be an up hill struggle. 

Marketing a home for rent or sale that is furnished with luxury items, located in a prestigious area and is priced within a realistic bracket isn’t that tricky.  Selling a plan or a partially constructed property development is!   Attracting a buyer for a site with planning permission is a different ball game entirely.  As is a half built property development, that buyers regard as ‘risky rubble’.  Thankfully help is at hand.  The world of CGI’s and 3D animated property videos can tell the story and sell a lifestyle not just a plan in under two minutes or less!  Ok, granted, finalising the sale, may take slightly longer, but you get point I’m sure. 

House hunters not only appreciate, but actually require a high quality visual aid, especially when buying off plan.  To achieve a quick sale and gain maximum exposure it is essential you market a property development properly.  By promoting a property development at its best using CGI’s to demonstrate the achievable finish, you will instantly increase interest.  CGI’s are so sophisticated these days they can easily be mistaken for photographs.  This is an immensely powerful marketing tool that will transform your business.  CGI’s and 3D animated property videos will enable your business to function more efficiently by enabling you to achieve more profitable results faster.

Still not convinced CGI’s & 3D animated property videos will work?

Everyone has heard the saying ‘A picture can paint a thousand words’ well with virtual reality you are doing just that.  Visual representations of what a property development can look like is an essential element of any marketing strategy.  By designing a property video which clearly illustrates what a development can become, you can easily transfer your vision in a compelling and effective manner.  

Let buyers experience the dream, captivate their imagination with stunning concept visuals that make your property development distinctive.  First impressions count so make sure you make a professional and memorable impact on your audience, be that at a sales presentation or through your online marketing.  After all, the name of the game is to build it, market it, and sell it, so don’t waste time, don’t take the chance.  Time is money, the faster you can secure a sale, the quicker you can move onto your next development.

Site Signage & V-boards

Maximise your marketing impact with site signage featuring high quality imagery.  A site board combined with a property video is a marketing gem that will reach further afield than you could ever imagine.  Generate interest in your development early and reap the benefits of securing a sale before you are due to pay off your development finance loan! 

Site signage can be erected before the first brick is laid.  Passing traffic can then easily be directed to your website or sales office for further information.  

Benefits of CGI’s and Property Videos

CGI’s can assist with planning applications. The visual assessment of any planning application can quickly go one way or the other.  With high quality CGI’s your vision will be more easily understood and portray a true likeness of your final development.  If of course you want a CGI of permanent 50ft circus tent in the heart of a conservation area, don’t waste your time! 

Prototypes of proposed property variations will increase the choice you are offering your clients.

Variations of build materials, colours, fabrics and textures enable a client to choose the most appealing designs before construction begins. 

CGI’s enable you to adapt to your clients requirements quickly and cost effectively.

Property videos which amalgamate CGI’s with floor plans, location plans and a brief outline of the development will both evoke and excite a potential buyer. 

Google LOVES videos, so include your CGI’s in a property video.  Embedding a property video on your website will build visibility on Google.  Each property video will help convert your website traffic into a qualified lead.  Illustrative media is the preferred platform to sell online in todays competitive market. 

In short

The brutal truth about marketing is if you want to use standard marketing you will achieve standard results.  If you are more radical and want to engage with potential buyers the results can be as unique as you are.  Which are you, standard or extraordinary?

Get in touch

Always focus on quality! 

Clear Vision Media (0141 644 0115) & our sister company Development Finance Solutions (0141 644 4558) working with Property Developers and Estate Agents throughout the UK and abroad.

To discuss: 

#DevelopmentFinance (http://www.developmentfinancesolutions.co.uk/development-finance/)   

#Marketing a #Home or #PropertyDevelopment with #SiteBoards using our unique #FloorPlan #Property #Video and #CGI production (https://clearvisionmedia.co.uk/contact-us/), 

Or to talk to us about anything else please get in touch.

Myself and the team are always happy to help in any way that we can, so contact us today, it will be the best contact you ever made!

Written By Carol Faichney, Partner, Development Finance Solutions & Clear Vision Media.

Visit:  developmentfinancesolutions.co.uk / clearvisionmedia.co.uk for further information on our full range of quality products and services.

Short Term Development Finance for UK Property Developers

https://clearvisionmedia.co.uk/finance-for-property-developers/

Property Videos That Sell Houses

Property Videos And Choosing An Estate Agent

Floor Plan Property Videos are a complete game changer.  Gone are the days when a client only had a few Estate Agents on the high street to choose from.  These days there is an almost unlimited choice of agents both web based and office based for a vendor to contact about the sale of their home.  With such fierce competition agents have had to up their game to attract new business. Even the type of property video Estate Agents use has moved on over the years.  The new kid on the block offers a 3D animated floor plan property video.  It is no longer adequate to market your agency by delivering a flyer through the doors of a street you have just sold a property on.  Marketing you are looking for a ‘similar property’ to sell simply isn't enough.  Flyers are old hat, floor plan property videos are the way forward in the property business.

In today’s high-tech society, when it comes to choosing an agent, vendors will look for a company that:

• Has a strong online presence,
• Has a proven track record,
• That is proactive in selling houses,
• Uses up to date technology to sell their home quickly,

and of course vendors look for an agent that

• Offers a quality service at a fair price.

The first place clients will go when deciding which agent to use is predominantly friends and family.  Recommendations / word of mouth, to date remain the strongest form of advertising.  Estate Agents that don’t have people talking about their business, won’t be in business for much longer, sad but true.  From there, the majority will most probably turn to the internet for a bit of further research.  Its human nature isn’t it?  People want to know they are about to make the right decision. 

Videos improve your online presence

This may come as a surprise to some, however are you aware that video content is the new key to improving your online presence?  Estate Agents have an advantage over most businesses here as the more fresh video content you have on your site, the easier it will become for people to find you. Video content actually helps to boost not only page rankings but your overall SEO as people will happily talk about and share videos - if they find them interesting enough! 

Video is the new way to read!  People have no interest reading through endless pages of information when they can watch a 90 second video.  A property video can transform the information of a clients home into something more engaging than text, effortlessly.  With property videos starting from only £55.00 + VAT, there really is no easier way to promote the sale of your clients home.

Smartphones, tablets, iPads you name it, people are online watching videos, setting alerts, using apps, there is quite literally an unprecedented volume of information available to consumers at the touch of a button.  Is your agency part of that, and will it remain part of this new digital world we live and trade in if you don’t promote your business both online and off? 

Did you know that it is estimated the average person will check their phones up to 150 times per day?  It stands to reason when they are about to sell a property they will also want to buy a new one.  How many alerts do you think they have set on their various devices so as not to miss out on a new property that has just been released to the market?

Each and every video on your company website is acting like an unstoppable sales team, enticing new business with every click.  Advertising your business to the world.  Strengthening your online presence each time you renew or update a video.

More than just a property video!

So we are agreed that video content vastly improves your chances of being found online, so what next? 

Your next client is looking for that extra special something, they want to know they are getting the very best for their money.  When you think of your unique selling points, how great would it be to actually have something that is still new to the market, that not everyone and their granny has ever heard of?

Clear Vision Media are proud to have been the first video production company in the UK to produce a fully animated floor plan property video for Estate Agents.  Whats more, we actually help agents increase their sales revenue.  Attracting new business to your agency has just become easier and more exciting.

Floor Plan Property Video

A floor plan property video funnily enough does exactly what it says on the tin, so to speak!  This unique selling point will absolutely set your agency aside from the crowd and have people talking about the new service on offer.

There are dozens of reasons why an Estate Agent should use a floor plan property video to promote the sale of a clients home.  Not only is this a new and interesting way to engage with potential clients, clients will recognise the bespoke value your agency is providing them with.

3D animated floor plans combined with the standard 2D floor plans ignite the imagination.  People can easily understand how the rooms flow in the property and will quickly visualise their own belongings in the space available. 

By incorporating an animated floor plan into any property video, you instantly add a bespoke quality that people are genuinely interested in.

Our property videos actually sell houses, they are interesting, modern and cost effective to you and your client!

If you would like to receive a free demo floor plan property video (created from your existing photographs or video footage) please get in touch.  We can be contacted on 0141 644 0115 or by emailing quotes@clearvisionmedia.co.uk.  Alternatively if you would simply like to view more of our work please visit our website: https://clearvisionmedia.co.uk/estate-agents/.  View short demo here.

We are always happy to help in any way that we can, so get in touch, it will be the best decision you ever made!

Written By Carol Faichney, Partner, Clear Vision Media

Specialists in floor plan property videos. Visit: clearvisionmedia.co.uk for further information on our full range of products and services.

TOP TIPS FOR SELLING YOUR HOME IN THE WINTER MONTHS

As winter looms ever closer, many face a difficult decision about selling their home.  In years gone by, before property videos and online marketing dominated our lives, selling in the winter was an absolute last resort!

Nowadays, buyers, or shall we say ‘serious buyers’ will not think twice about going online and viewing as many property videos as is relevant to the search for their perfect home be that in the summer or winter.  Granted whilst spring, summer and autumn remain the most popular time of year to promote the sale of your home, here are some top tips for those looking to sell over the winter months. 

CREATE A GOOD FIRST IMPRESSION

Everyone knows that you cannot re-create a first impression and so it really does count.  Ensure when your estate agent visits your home to take photos and/or video your property that the outside is looking every bit as good as the inside.  Kerb appeal is vital, especially in the winter months when your property and garden are not blessed with the summer sun.

Replace frost bitten plants with winter safe, colourful, fresh plants such as pansies, violas and primrose bedding plants. A burst of colour in your garden can make all the difference to a drab rainy day!

Ensure gates are well oiled and will not squeak upon opening and are able to shut properly without force.

Clean your driveway and paths by removing any slippery moss patches and wet leaves.

Check garden and security lights are in good working order, and position in such a way that they will not ‘dazzle’ viewers as they approach your front door. 

Hire someone to clean the gutters and paint the outside of the house if it is looking somewhat neglected. 

HAVE A WELCOMING ENTRANCE

If buyers have made the effort to travel in poor weather conditions, you should make the effort to welcome them, in whatever way is possible. 

Place a new and clean door mat at the front door for viewers to clean their sodden boots on before entering your pristine home.

Do you have somewhere suitable to hang coats or place wet umbrellas?  Not every viewer will want to part with their cosy coats but you should still offer the assistance. 

COFFEE ANYONE?

Keep your property warm and have a fresh pot of coffee brewing to create a subtle aroma.  Puff up the cushions on the couch and have a roaring fire welcoming your viewers into the living-room.  

NATURAL AND ARTIFICIAL LIGHTING

Whenever possible keep curtains and blinds open to let in as much natural day light as possible.  If your viewings are during the evening and it is blowing a gale outside, close them over.  Either way combine the natural light with your own lights to create a bright and airy feel to each room.  No one is going to want to spend long in a property that is dull, dark and dismal.

CAREFUL ON THE CRIMBO DECOR!

If you are selling during the Christmas period, beware!  Whilst you and your family may love nothing more than to watch Rudolf and Co. disco dance to a merry tune, have tinsel hanging from every lamp, door, wall and unit, Christmas decorations can be regarded as tacky by some so don’t over do it with the Crimbo decor!  Clutter is not clean, the look you should be aiming for here is clean not clutter!   

REARRANGE THE FURNITURE

This is an especially good point if you are planing on running an Open House viewing schedule, the more space people have to walk around, the better.  Children's toys, dog or cat beds can all be put elsewhere in time for your viewings. Large items of furniture should always be placed in such a way as not to detract from the size of the room.  If your buyer has to step over things, or squeeze by furniture to access another room they are not very likely to focus on your property and more likely to focus on the hazard that is in their way.

ENJOY

As much as arranging viewings can be time consuming and demanding remember this is the stepping stone to your new home.  If you do not think you can put on a happy face and walk around with each viewer smiling and chatting then arrange for your estate agent to conduct the viewings.  There is nothing more off putting than viewing a property with a moody/tired/shy/nervous/boring vendor.  Be honest with yourself and make the decision wisely, any reputable estate agent will be more than happy to accommodate. 

RELAX

Once your viewings are over, that pot of freshly made coffee is all yours!  Put your feet up and relax with the knowledge that you have done a good job and your home was presented in the best way possible. 

For further information on ordering a property video to promote the sale of your home visit the ‘My Orders’ page from our website: www.clearvisionmedia.co.uk 

You can find us on facebook.com/CVM.GLASGOW and you can follow us on Twitter @CVM_GLASGOW.  We just love to talk about anything property related, we hope you will join us. 

Good luck with the sale of your home!http://bit.ly/1GG9tzD

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